Give Your Gift to the World

Solve a Problem or Make Art

Are you solving a problem for your prospects?  Are you creating a product that touches souls? If you can do one or both of these two things effectively, you’ll take the marketplace by storm.

Get Analog

You have to put yourself out there to get noticed, but connecting with your market isn’t always easy. Don’t be afraid of utilizing low-tech marketing tools when trying to get your business noticed. 

Feed the Machine

Use outside help when you’re trying to build the best product. Either way it’s going to cost you, so what are you going to do to get where you want to be?

Channel Your Inner Scorsese

Projects with videos are 85% more likely to succeed, so don’t cut corners in this area. Product connects but story converts. What’s your story?

Sell the Why

People connect with passion. Communicate with others why you’re excited to get out of bed every morning to do what you do.

Be An Agency

Connect the dots: Link your PR, email campaign, street marketing efforts, video and product into a story that engages your market.

About the Author

John Lewis is the Creative Director at ONTRAPORT. This brand marketing guru picked up a few marketing ‘tips’ from his past roles at NYC ad agencies, brand management roles at Nike and Burton Snowboards as well as multiple startups. John earned his B.A. in English with a minor in Marketing from Bucknell University. Most importantly, he is the father of three girls and one day plans to convert that knowledge into a multi-media empire. He loves snow, and lots of it.